Trust is never static. Everything you do impacts others’ level of trust in you because there is a difference between being trustworthy and being trusted. How you behave as a leader is always under the microscope, so be very conscious of whether you are building or diminishing trust.
Have you ever mistakenly mistrusted someone who was in fact trustworthy? A common misconception is that honesty alone breeds trust. Bridging the trust gap is a marriage of character and skill. Four elements must be present for trust to increase:










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